Seve 2050
future food
Design fiction
Imperial College
2018
Consumers' demand for quality food and convenience presents an opportunity to reinvent London's food distribution network. SEVE, a 2050 service concept, introduces two futuristic touchpoints in the urban landscape: self-service food kiosks for discovering local produce and green zones, offering unique experiences with local producers.
Tapping into multiple channels, SEVE incites customers’ first choice to be fresh and locally-grown produces, hence shifting demand away from imported or processed food.
Key challenges
How to translate foresight trends into actionable insights? How to recover from a failed prototype attempt? How to think creatively about using open data? How to define the scope of a design fiction so it is understandable by the public?
Role in my team
I co-designed the solution with 3 designers from my master’s cohort. As a team we conducted the project research, created a high-level view of the service and defined the system horizon. I then conceptualised the food kiosk and led the manufacturing of a 1:1 scale prototype.
Skills
Design fiction • service map • sketching • 3d modelling (Solidworks) • woodworking • visual design (inDesign)
Service touchpoints
Service map
Food kiosk prototype
To assess the food kiosk concept, I modelled a simplified version of the design and built a 1:1 prototype. We then projected the user interface on the kiosk to simulate the touchscreen retail interaction.
Sustainable value definition
Food kiosks and green zones exist as independent entities, yet their synergy strengthens their impact. Unified under a common brand, they embody the team’s vision to reconnect consumers with natural food environments and to support fairer economic relationships.
